The Money is in the List.

If you've been online trying to earn income for any length of time, you've probably heard the phrase, "the money is in the list." Selling ebooks, products etc. online is great and you'll make some money but what about down the road. You need long term, repeat customers. With a large, responsive list, you can market to your list anytime over and over again. You can earn money anytime you need it. Think about this. You have a list of 10,000 subscribes to your list (ezine, newsletter). You send out a $1 promotion to the whole list. If only half of them buy (who can't afford $1?) you just generated $5,000 with one email usually within 24 hours. Plus, you own the list so you can do this over and over again forever. That's exciting.